Scale New Heights

Marktech: An International Conference on Marketing

06.12.19 11:59 AM

The Department of MBA at ITS Engineering College strives to achieve excellence and always eager to share the knowledge of current and future business scenarios with the students by industry experts. Seminars/Conferences are large scale events that bring people in the same industry together to learn and share knowledge about contemporary management trends and issues. This helps our students and faculty members in being knowledgeable and updated about current concepts and technologies. Attending such confluences of industry experts through Seminars/ Conferences is one of the best ways to stay ahead in the ever-changing industry.

On 4th April 2019, the department organised “MarkTech-2019”, the first International Conference on marketing on the theme “Marketing to Centennials in Digital World”. Mr. Hitesh Sood, AVP and Head (Marketing), Vodafone Idea Ltd. was the Chief Guest and Mr.Inbarajan P., Senior Vice-President, Growth and strategy, Info-Edge India Ltd. graced the occasion as the Keynote Speaker for the day.

Digital Marketing is the key mantra for the success of business firms. The current innovation and use of digital technology have initiated global marketing strategies and practices. Objective of “MarkTech-2019” was to provide a platform to academicians & industry practitioners, to discuss their views, research and share their ideas about marketing strategies to centennials in the digital world. The conference helped in knowledge sharing, understanding and promoting the best marketing practices/barriers focusing centennials in the digital world and motivated researchers to address the new gap/ issues in this emerging research topic.